Select and add a suitable name for your Group. From the drop down menu that appears, select Group.
You will come across a button that reads New click it. Once you setup your account, go to your Address Book. You can use an email client like Microsoft Outlook to send email messages. However, people still ask the question, ‘how to send email?’ Essentially they want to simply understand the process behind sending emails. It’s also the fastest method of promotion. Unlike other methods of promotion, email marketing requires a very nominal investment. Email marketing has a number of advantages. This is why businesses use emails to promote their products and services.
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But if you’re experimenting with different fonts or adding interactive elements to your emails make sure you run an inbox test to beforehand to check your emails are error-free.What is “how send email” and how to send email messages?Įmails have become a very popular method of communication among people across the world. Luckily all our templates are mobile responsive. So it’s just as important to make sure your emails are optimised for mobile. However, with the Mail Privacy Protection Update, it’s become increasingly hard to track opens on mobile for subscribers using Apple Mail. Avoid using links that are shortened URLsįor the past couple of months, we’ve seen desktop become the more favourable device for opening and reading emails.Set up double opt-ins for people subscribing to your database.Clean up your database by removing spambots, inactive users and dead email addresses.Here’s some best practices to help reduce bounce rate and avoid the spam inbox: You can even try conducting a Litmus Inbox Test through our system to test your email’s accessibility and make sure it’s error-free before sending. If your bounce rate is consistently higher than 5%, it may mean your database is in need of a good spring clean by removing all permanent bounces from your lists to avoid harming your sender’s reputation. Re-sending your email message to all temporary bounces 1-2 days later usually allows enough time for inbox errors to resolve. How to reduce bounces and keep a healthy sender reputationĪverage bounce rates generally sit around 2%, however for January we’ve seen a slight decrease in bounce rate which may be due to the many teams kicking off the new year with a database clean! If the majority of your bounces are temporary there’s no need to sound the alarm bells. Offer stronger incentives to entice conversionsĬheck out our ultimate guide Everything You Need to Know About Email Design to find out more.Make sure your CTAs are positioned “above the fold” so subscribers don’t miss them.Spark interest by adding elements of interactivity to your emails.Refresh your email design according to the latest email design best practices.Use conditional content to hyper-personalise images, content and button links to each subscriber.Here are a few tips and tricks to help design your emails for better engagement: You’ll also see which design elements work best at driving more click-throughs. You can access click maps under our reporting tab to gain a better insight into how your email content is performing and what content is popular with your audience. Tracking CTR metrics not only help to attribute website traffic, conversions, and ROI, but it can also reveal insights into effective (and ineffective) email design. Keep in mind that this figure calculates the percentage of total clicks from the total number of emails sent. How to make your content more click-worthyĪverage click-through rates (CTR) for January are sitting around 7.28%. Want to know more? Check out our short, sharp powersession video: Tips and Tricks to Increase Your Open Rate Test your send-from name (Vision6 marketing vs.Optimize your subject lines and preview text for mobile.Test the effectiveness of your subject line.Improve the call-out message in your subject line.Here’s some of our expert tips to help you score more opens: If your open rates are underperforming, it might be time to reassess your call-out in your subject lines. While open rates do not give an accurate benchmark for success they are an important metric for judging the effectiveness of your subject line and preview text. We recommend using the drop-down box in the graph above to filter open rates for your industry.
On average a healthy open rate will tend to sit around 20-30%, however, this will vary across industries. If a large percentage of your subscribers are Apple Mail users then this will be a common trend you will see recurring. Since the implementation of the Mail Privacy Protection Update, we are continuing to see fluctuations in open rates which is why the average is sitting above 40%.
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